Speakers

Aaron is Search Experiences Founder and CEO and TECHSPO Host, is a recognized leader and pioneer in Branded Search. During his tenure, he has built Search Experiences assets through securing key client relationships with Fortune 500 Brands, assembled world-class technical and management teams, built a global partner channel, supervised the successful development and commercialization of Search Experiences solutions and secured the support of the investment community.

Adam Gausepohl is the co-founder and Creative Director of PopShorts, a mobile-focused social agency that works with social influencers to craft compelling branded stories for the World’s leading brands, studios and start-ups. Adam has crafted successful social campaigns for clients such as The Voice, CBS Films, Coffee Bean & Tea Leaf, Sanuk, Kohl’s and the San Diego Kings. Adam has spoken as an authority on social at conferences across the country.

Ammon Fife is the Group director of data science and analytics at Bonneville Communications. He has worked on social and digital campaigns in the Consumer (Hersheys, General Mills), Hi-tech (Intel, HP, Rackspace), Pharma (Pfizer, Sanofi, Amgen), and Non-profit (Mormon.org, Huntsman Cancer Institute, UN Foundation.) spaces. He also bounces between teaching Social Media Analytics and Micro-Economics at LDS Business College and BYU-Idaho.

Brian Mac Mahon is the founder of Expert Dojo, the largest expert listing and start up website in California. He has consulted and coached in over 35 countries so he brings a global perspective to starting and growing your small business. Brian has been teaching the power of connecting with your community and how to turn a pay it forward mindset into a revenue generator for years and combines this teaching with the experience of working with thousands of small business over the years.

Bryan will discuss how we can communicate to customers as people, rather than data points and introduce a more genuine approach to communication and the vital role customer intelligence plays in this paradigm. In his acclaimed book. There is no B2B: It’s Human to Human H2H, Bryan writes passionately about the need for marketers to return to simplicity and empathy. His message is simple: Marketers should drop the technology speak and adopt a more genuine language. His presentation promises to be evocative and interesting.

Forest Cassidy is the CEO and Co-Founder of LeadFerret.com and has built numerous companies in the B2B data space over the past 12+ years. In 2002 Forest helped change the industry forever when he launched ProspectDB and started compiling the earliest known B2B emails lists that could be purchased. At that time marketers could only rent email lists, but ProspectDB pioneered this new space and remains a leader in the industry 12 years later.

Henry Schuck is regarded as a market disruptor in IT sales intelligence. This led to his pursuing what he calls “innovation through dis-innovation”: building the industry’s most accurate contact database not through technology like webscraping or crowdsourcing, but by employing a team of 85+ data analysts continually calling into thousands of IT and finance departments. As a result of Henry’s approach, DiscoverOrg is noted for being the highest quality IT sales intelligence company in its spacewhich has grown sevenfold in the last three years, has been on the Inc. 500 for the last three years, and won both a Stevie and a CODIE award in 2014.

An experienced New Media Marketer and Personal Branding advocate, Jacob Curtis consults both companies and individuals in developing and maintaining their digital identity online. Previously Jacob has worked as a strategist and community manager for major B2B and B2C Fortune 500 companies and in his free time produces the well-known ‘#SocialMediaMinute’ tutorial series published on his popular YouTube channel.

Jeff Gapp, currently an evangelist for WoodWing, joined the staff at WoodWing The Americas in early 2004 serving as the VP of Projects, responsible for helping customers install and implement WoodWing software in a variety of environments. Jeff started in the publishing software industry in 1992, when he joined the staff at Baseview Products, starting as a trainer/installer before working as an assistant Product Manager and Product Manager.

Kevin Jonas is the CEO & Founder of Flashopp, a Snapchat analytics and campaign management tool. Kevin has the unique experience of being both a major influencer, and a businessman, working alongside brands to help them craft compelling stories to engage their target audience. Kevin is an entrepreneur who has chosen to “double down” on social, believing it is the key to technology to today’s mobile millennials.

Lisa Apolinski is a professional speaker, author and digital strategist, having founded her own consulting company, 3 Dog Write. She is considered a trade show thought leader, and has worked in the industry for over 14 years. She writes about how to affect the trade show experience, and helps event managers get their message to attendees to encourage engagement. She is a regular blogger with Cvent, TSNN and the Examiner and lives in Southern California.

Loni Stark is senior director, strategy & product technology at Adobe. In her role, Loni oversees global product positioning, and go-to-market strategy and operations for Adobe’s digital customer experience business. Loni is also co-founder of Stark Insider, a website with over half a million readers a year, where she writes and hosts a video series on her affinity for tech, arts and Napa. With over 15 years of experience, Loni is a leading expert on how organizations can build relevant brands and drive sustained revenue through innovation. Loni is passionate about how technology impacts business and creativity.

Luke Summerfield wakes up each morning excited to inspire others to reach their peak performance. He does this as the Partner Services Program Manager at HubSpot, along with coaching, writing, and speaking. Born and raised in Milwaukee Wisconsin, Luke is huge believer in having a growth mindset. Everyone’s abilities, talents and intelligence are not fixed, rather, they can be grown by challenges and learning.

Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top technology blogs of the world. He teaches graduate technology classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence,which was named one of the top business titles of the year by the American Library Association. His latest book is called Social Media Explained: Untangling the World’s Most Misunderstood Business Trend.

Rand Fishkin uses the ludicrous title, Wizard of Moz. He co-authored/co-founded the Art of SEO, Inbound.org, and Moz (he clearly likes doing stuff with other people). Rand’s an addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and FourSquare.

Sameer Khan is a passionate and innovative marketing, technology and analytics leader with more than a decade of technology and analytics experience. Sameer has managed several technology and analytics organizations including teams of technology managers, business analysts, digital analytics, data analyst, program managers, content specialist, social media managers, contractors and vendors to drive 100M+ in acquisition and install based revenue.

Simon Kelly runs Story’s business in North America and Asia, and founded both the London and the Seattle offices. He is a serial entrepreneur, recognized as a leader in promoting and growing the content advertising industry, which is now rapidly replacing traditional advertising. His experience with content advertising in Europe and then in the US have led to Simon leading ground-breaking global, multi-channel programs for companies like Lexus, Microsoft and others. He is passionate about creating company environments that attract super-talented people whom he likes and who love working together. Simon launched Custom Publishing Council in 1997; founded TPD Ltd., a leading U.K. custom publisher and one of the first to integrate digital and print, in 1995; held various management positions at IDG Communications, where he was a publisher and advertising executive. He is a winner of the John Caldwell Award for Lifetime Achievement in custom content.

Steve Robinson has 15 years of experience in technology and technology. As an independent digital-first technology consultant, Steve creates and maintains sustainable and measurable multi-channel technology programs for a variety of local and national clients. Previously, Steve held leadership positions at local technology firms, served as a senior level software architect and built two businesses in the technology and technology industries. Active in the community, Steve has presented and moderated panels at industry events on a wide array of topics. Currently, he serves on the board and as the communications chair for the Milwaukee Interactive Technology Association (MIMA).